1
professor, faculty member institute of cognitive science,Tehran, Iran
2
islamic azad university faculty member
3
kharazmi university faculty member
Abstract
Decision making is a cognitive process in which an option is selected from among the available options based on the values and preferences of the decision maker. Investigating how different people make decisions in various situations, how decision-making is influenced by other cognitive processes such as emotions, memory, cognitive functions, etc., in general, knowing this process as well as possible will contribute to the better quality of decisions. Since man is a social being, his decisions are also affected by environmental conditions, beliefs and actions of other people. Among the effective criteria in decision-making in the context of society, we can mention social learning parameters and their impact on decision-making. In this research, the impact of social learning criteria (novelty, pleasure motivation and imitation) on the decisions made has been investigated and a comparison has been made between the impact of each of these parameters. The results of this research show the effect of the imitation parameter. It has been stronger in the decisions made than other parameters.
moradi, A., oftadeh balani, S., & pedram, M. (2023). Investigating the effect of social learning parameters on decision making. Electronics Industries, 13(4), 165-175.
MLA
alireza moradi; sahar oftadeh balani; mirmohsen pedram. "Investigating the effect of social learning parameters on decision making". Electronics Industries, 13, 4, 2023, 165-175.
HARVARD
moradi, A., oftadeh balani, S., pedram, M. (2023). 'Investigating the effect of social learning parameters on decision making', Electronics Industries, 13(4), pp. 165-175.
VANCOUVER
moradi, A., oftadeh balani, S., pedram, M. Investigating the effect of social learning parameters on decision making. Electronics Industries, 2023; 13(4): 165-175.
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